Tinder is a dating app that matches users to others based on geographic proximity. They can also see age, and if they have any Facebook connections in common. The Tinder app is built around the idea of the double opt-in - taking out the element of embarrassment and unwanted attention. You can only talk to someone if you both like each other. IAC is also responsible for dating sites Match. The free-to-use app introduced a premium subscription model in with added features Tinder Plus , and a third level in Tinder Gold. One-off in-app purchases can also be made.
SimpleTexting looked into how long relationships formed through dating apps lasted multiple apps. They found a relatively wide spread of lengths. A survey conducted by Tinder along with consulting firm Morar HPI looked at what 1, young single adults - that is aged between 18 and 25, i. One of the romantic reasons for doing so is making sure that when one does settle, one does with the right person. Of course, the core Tinder demographic is singletons looking for romance of whatever shadebut whether or not that is the makeup of the user base has been called into question.
Tinder vigorously denied this, arguing that their largest Tinder demographic was year olds.
GlobalWebIndex hit back, arguing the veracity of their methodology. A survey of mobile dating app users in selected countries around the world conducted by Ogury found that Tinder seems to be more popular among male users than female. Taking sheer numbers out of the equation for a minutein four of the five countries analysed the US, the UK, France, and Italya greater proportion of male dating app users used Tinder, while female users tended to prefer other apps.
The exception is Spain, where a marginally greater percentage not volume - this is important to note of female dating app users used Tinder. The greatest difference in percentage terms comes in the UK according to these Tinder statistics, where male Tinder users outnumber by 25 percentage points.
The greatest disparity in relative terms is the US, where over twice as many male mobile dating app users use Tinder as female. Tinder is notable the only app that makes the top five in each of the countries surveyed - and features for both men and women in each of these. Source: Ogury.
Staying with the Ogury Tinder statistics, remember what we said about the percentage of female dating app users not being the same as the volume? The next set of Tinder stats reflect this - showing that male dating app user greatly outnumber their female counterparts in each of the cities in question. The closest we have to parity is again in Spain, with around two men for every woman in Madrid.
Things look the worst for male dating app users in New York, where the ratio stands at London is not too far behind at In this estimation, OkCupid was the closest thing to a fully-balanced dating app. Ogury report that males outnumber women the most in highly-populated states. The closest thing we have to balance is the extremely sparsely-populated Wyoming the population of Manhattan alone is nearly three times greaterwhere just over a third of dating app users are women.
From the standpoint of heterosexual men, California has the worst ratio, with less than a quarter of dating app profiles belonging to women. They found that - fitting neatly with the stereotypes - that male Tinder users were far more interested in one-night stands than female users. Female users, on the other hand, were more interested in chatting and looking at profiles.
Male and female users were closest in their desire to meet a partner, with male users slightly more keen. Male users were most interested in short-term dating. SimpleTexting found that men using online dating apps Tinder being the most popular in this survey were far more likely to have had a one-night stand than women. The SimpleTexting survey found that looking for a serious, long-term relationship was by far the most-elected choice when online daters were asked what they were looking for.
Women were more likely to be looking for this type of relationship than men. Men were more likely to be looking for a casual relationship. A small but solid proportion of both men and women used apps to look for friends, while others used apps to boost their self-esteem.
Mar 23, U.S. online users using a dating app to find a partner , by ethnicity U.S. online dating website and app usage motivations U.S. user experiences with dating apps . Sep 17, Dating app users spend just one second making a decision about potential partners, according to new research. Cognitive psychologists from the Universities of Lincoln and Swansea recreated dating. Jul 17, Fairytrail, a dating app for connecting via shared travel destination dreams, has seen a bittersweet increase in use. The most straightforward virtual dating solution is video chatting, allowing.
More men than women chose the latter option, perhaps contrary to the stereotypical social expectation. More men than women also said they used dating apps to get free drinks or meals. Male and female Tinder users were also found to take different tacks when it came to their approach to online dating - or tactics if you like. This was the case for homosexual as well as heterosexual men.
Men were also more likely to switch between tactics if they were not getting a lot of matches, while women were slightly more likely to take a different approach depending on what they were looking for at the time though the total number of women reporting that they did this comes in at less than a quarter.
Using male and female created profiles, the study also found that female profiles would get a lot more matches a lot quicker than male profiles chiming with the above tactics. In the case of the former, the researchers recorded around matches within an hour. The accruement of matches slows very gradually, climbing above by the 4-hour mark. The male profiles, however, are still languishing at well under matches by the same juncture. This is related, say the researchers, to the tactics enumerated above.
As it seems female users are more selective about who they like, they are more engaged and therefore likely to send a message. This may suggest that female Tinder users are waiting to receive the first message, posit the researchers.
Some traditional courtship rules remain in place, it seems. The excitement with which male Tinder users message does not seem to be matched with their articulacy, with the average missive weighing in at decidedly unromantic 12 characters.
The aforementioned Tinder study by GlobalWebIndex looked into the some of the personal preferences and brand awareness of Tinder users. The findings show that Tinder users self-report as an image conscious group - perhaps unsurprising for users of an app that hinges on physical attraction. They are aware of and conscious of brands - and like to have the latest things. Just over half consider themselves to be affluent.
Accordingly, the Tinder demographic is one that is valuable to brands and advertisers - though less than half are aware of buying things as a consequence of it being advertised. Source: Global Web Index. Software engineer Katie Hempenius currently working for Google carried out a study of 10, US Tinder profiles across 22 US cities and towns to analyse how users described themselves.
Source: Katie Hempenius. In terms of words pertaining to personality, we might also note that users might be talking about prospective partners as well as themselves. Men also like use words that describe themselves as active and healthy, as well as successful in their work.
This came after a spate of harassment, as well as controversy as Tinder banned trans people for how they had chosen to identify on the platform after other users had reported them.
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Tinder India recently introduced the option for users to identify themselves however they pleased, with a free text box. Too many selfies, filters, or group photos can be offputting it seems - as can too many pictures with sunglasses or mentioning foot fetishes in your bio. On the other hand, female users are a little more colourful. That being said, it seems that many of these popular Tinder users expect to be messaged first.
As a percentage of the entire sample, We are Flint Tinder statistics show an even spread across how often users check the app, with similar percentages using it several times a day, once a day, one a week etc. A higher proportion of US respondents use the Tinder app according to this data.
If we parse the data so it only shows users who do use Tinder, we can see the subtle patterns and differences a little more clearly. In the UK, those who use Tinder at least every few weeks are most likely to check the app once a day, while in the US once every few days is the most-commonly elected option by a whisker.
Both of these points represent the highest point of an arc in the data - if we exclude sporadic users, who account for a fifth of US and just over a quarter of US users. Data Source: We are Flint. The discrepancy presumably comes from the differing sample, which in this case focuses on users of dating apps specifically, as opposed to the wider sample of internet users surveyed by We are Flint. Research into how long users tend to have dating apps installed on their devices found that a large percentage of female Tinder users top row only install the app for a single day - nearly a third, in fact.
In second place, not too far behind, however we find the dedicated contingent who still have the Tinder app on their phone. For men bottom rowthe percentage who try it and instantly dislike it is surprisingly not a great deal lower. Only three dating apps fare better than Tinder in this regard, while eHarmony is abandoned by a whopping two thirds of users every week according to this analysis at least.
Dating apps by users
It is unclear how many of these have lost patience with the app, and how many have left because the app was successful in finding them the much-coveted harmony in question. Ogury produced a study looking at the days on which dating app users are most active, and how long they use apps for on these days. In terms of Tinder, we see that the longest sessions are indulged in by Spanish women, who spend 43 minutes using Tinder on Sundays.
UK men come in second in second, clocking 36 minutes on Monday nights probably trying to relieve the heady pleasures of the weekend, which seems so far away. Interestingly men in the US clock the shortest amount of Tinder time, at just under 23 minutes for their peak midweek session.
Italian men are the only demographic who use Tinder longer than they use any other app. Tinder has nothing on Grindr in terms of the length of time, with sessions well in excess of an hour registered among men in the US, the UK, and Spain. Reportedly the greatest average amount of the time spent on mobile dating apps occurs on Thursday 28 minutes. On what day do mobile dating app users use apps most, and for how long? Another set of Tinder statistics produced by Wandera looked at Tinder usage over the course of a day.
It seems to operate in a shallow S, that builds up from the morning to peak in the early evening before curving back down over the course of the night. Nielson data, published by HuffPo, finds that the greatest number of Tinder users are active in the evening hours, with over half swiping at 9pm. Source: HuffPo. The data is also measured in terms of the percentage of the total daily usage that occurs at any given time.
Cumulatively, nearly a quarter of daily usage happens in the peak Tinder hours, by this measure, between 7pm and 8pm. The other notable active period for matches occurs in the morning, with a double spike at 9am and 11am.
The study points out that this coincides with peak travel times rush hour in this public-transport dependent city. Wandera data also shows a Thursday spike in online dating activity, corroborating the Ogury findings. SurveyMonkey Intelligence Tinder statistics found that Tinder users tend to log into the app around four times per day. This is curiously on the lower end of the spectrum, with happn users logging into the app 10 times per day.
This is something of an outlier, however, with the next highest figure Lulu coming in at just under seven sessions per day. A male model based in London conducted an experiment to find out what straight female Tinder users were looking for physically. He posed with five different looks to see how many likes each would get. The likes dried up when he posted two pictures with thinning hair and with no hair - so the lesson is clear here: men using Tinder need to have hair in the right place!
Beard or no beard, increasing the number of pictures used on a profile can increase the number of matches.
For male and female Tinder users alike, profiles with three pictures got more likes over those with only one. This is particularly pronounced for the male user, for whom matches increase more than fivefold.
Aside from beards, what sort of things should dating app users avoid putting in their profile picture?
Do Dating Apps Ruin Men's Self-Esteem?
This was proven to be case, both in terms of homosexual and heterosexual matches. While the former see a greater proportion of matches overall with or without a bio and a greater increase in absolute terms, adding a bio increases the number of female matches by a greater proportion.
For men, photos are the most-important thing. Women also value pictures, though common interests are nearly as important for female dating app users. Women care most about the bio section. This study looks at apps other than Tinder, some of which are a lot more verbally-orientated than Tinder - though as stated above, bios are important on Tinder as well. Notably, a solid proportion of men also value a good bio. Humour is the most sought-after quality in a first message across age groups.
Tinder is part of Match Group, which has an effective monopoly on the international or at least Western online dating game. Tinder moved to monetise inoffering the Tinder Plus service.
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This allows users various added features, such as Tinder Passport allowing users to move to another location to scout ahead and unlimited likes non-paying users are limited to 50 every 12 hours. Tinder Gold, rolled out in Augustoffers the ability to see who has liked you for an additional cost on top of this. Pricing for Tinder Plus and Tinder Gold is dynamic, shifting with location and age.
Advertising is the final Tinder revenue stream.
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Source: Match Group. Tinder Gold - which allows users to see which other users have liked them - has become the main driver of subscriber and revenue growth since its introduction in Q3 If we look at it annually, however, Match Group net revenue has been steadily creeping upwards. This is due, of course, to rising costs. Data source: Match Group.
Tinder was the highest-grossing globally non-game app over according to App Annie. Netflix has traditionally edged out Tinder, but with the streaming giant moving away from in-app subscriptionTinder has taken top spot. Source: App Annie.
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According to Sensor Tower data it maintained this position as of February This is consistent with Januarywith the exception that it held first place in terms of Apple App Store revenue.
Source: Sensor Tower. Again, we might note that these stats will skew towards affluent nations where Apple devices are more popular, while Android devices dominate in emerging markets.
You can enlist friends to swipe on your behalf, and if you match with someone whose friends are presumably swiping for themyou can start chatting. The fun thing about Ship? Profiles include interesting questions that help users find common interests.
Will you end up finding love and deleting that app? Unclear, but the interface is definitely more in-depth than the apps that ask for only character bios.
With music lovers in mind, Tastebuds allows you to match with people based on musical interests and exchange songs with them. Bonding over your love of pre-pandemic metal concerts might be the spark that ignites a lifelong connection. The interface is pretty intuitive, letting you browse and match easily, and as an added bonus, you can send profiles to other people, which allows you to play matchmaker and discuss profiles with your group chat before you match.
The app is meant to be a throwback to the days when friends would fix each other up. In a time when maintaining sobriety is challenging, connecting with other alcohol-free people might be helpful. Loosid is a dating app, but it offers community support and platonic connections as well. Couples can join the app together, and singles can sign up on their own. This creates the perfect environment for couples and thirds to find one another.
Her is a dating app for queer women and nonbinary people. With millions of users and robust communities based on interest, the app allows folks to match and connect in an environment that hopefully feels safe and inclusive there are Her moderators to enforce community standards.
Sep 29, Her is a dating app for queer women and nonbinary people. With millions of users and robust communities based on interest, the app allows folks .
The app looks and operates like a typical swipe app, but keep in mind that like many other niche apps this might be best suited for folks who live in major cities.
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