The answer is pretty simple. Online dating opened new horizons for us to meet people without leaving our sofas yet the main goal remains the same - meet someone in person eventually. Same reason why free local dating sites in the USA are so popular. No one wants to have a romantic pen pal all the way across the globe. We all need it right here and right now. The online dating market offers free local dating sites and even more nowadays. Matching algorithms on these apps are usually focused on your current location and other personal preferences go second.
C hristopher Russell owned a small bar in Chesapeake Beach, Maryland, but, like a lot people these days, figured he had better odds hooking up online. Russell was soon browsing rows of enticing women. Shortly after creating his account, he got an alert that one of them had viewed his profile. Her picture, however, was blurred. In order to see more details and contact her, he had to buy credits. But the experience was increasingly disappointing.
While online dating was once considered taboo, the number of couples meeting online has more than doubled in the last decade to about 1-in This unique dataset charts a significant shift in the way couples meet each other, and demonstrates how our changing communication habits are driving massive growth in the online dating market. Tinder globally popularized app-based matchmaking when it launched on iPhones in , and later on Android in By , Tinder had grown to 57 million active users across the globe and billions of swipes per day. Since the launch of Tinder, hundreds of dating services have appeared on app stores worldwide. But it might surprise you that despite the growing variety of dating options online, most popular apps are owned by just one group. Today, nearly all major dating apps are owned by the Match Group, a publicly-traded pure play that was spun out of IAC, a conglomerate controlled by media mogul Barry Diller.